Icons: Zenia Mucha: Walt Disney Company

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Zenia Mucha is Executive Vice President, Chief Communications Officer for The Walt Disney Company. Since 2002, she has led the communications and positioning strategy for all of Disney’s strategic business initiatives including the acquisitions of Pixar, Marvel and Club Penguin.

Under her direction, Disney launched D23, the first-ever official Disney fan club, with members in all 50 states and 35 countries. Since its 2009 debut, D23 has delighted Disney fans with experiences such as the bi-annual D23 Expo: The Ultimate Disney Fan Event, year-round member-only insider access events, and the award-winning quarterly magazine, Disney Twenty-Three.

Mucha responsibilities include global communications for The Walt Disney Company, including acting as chief spokesperson and overseeing communication strategy and media relations for the company, its business segments and its philanthropic and environmental initiatives. Her role also includes oversight of internal communications, the Walt Disney Archives and D23. She is credited with the company’s leadership in leveraging digital technology to connect consumers to creative content in new ways, and its expansion and growth in international markets.

Mucha originally joined The Walt Disney Company in 2001, as senior vice president, Communications, for the ABC Broadcast Group and the ABC Television Network. In this role, she oversaw the communication strategy and implementation of all external and internal communications. She also had oversight of public service campaigns, audience information, internal publication and the ABC Foundation.

Prior to joining The Walt Disney Company, Mucha served as director of communications and senior policy advisor to New York State Governor George Pataki. In these roles, she counseled him on a broad range of public policy and other issues and successfully positioned him for re-election, earning a national reputation for her communication strategy and political expertise in the process. The New York Times described her role as expanded beyond communications, “to include virtually every major decision made by the Governor.”

Zenia Mucha previously served as communications director for United States Senator Alfonse D’Amato, managing his successful re-election campaigns in 1986 and 1992. She originally joined Senator D’Amato’s team in 1982 as a press representative.

Recognized for her communications strategy and skill, Ms. Mucha has been named one of the 100 Most Important In-House Communicators in the World by The Holmes Report, and is also on PR Week’s Top 50 Industry Elite list. She is a member of the Arthur Page Society and The Seminar.

Source: The Walt Disney Company