Barnes & Noble Introduces New Nook HD


NEW YORK, NY (BUSINESS WIRE)- Barnes & Noble chief executive William Lynch introduced the new NOOK HD and NOOK HD+ yesterday at a press conference in New York. The new tablets will be available beginning in late October.

The lightweight 7-inch NOOK HD and 9-inch NOOK HD+ join Apple’s iPad 3 with Retina display and Amazon’s Kindle Fire HD in an increasingly crowded HD tablet market. The company says it’s new HD tablets are the lightest of the full HD tablets. Starting at $199 for NOOK HD and $269 for NOOK HD+ the new tablets are nearly half the cost of the leading large-format tablets.

Barnes & Noble’s new Nook HD tablets feature HD displays and a greater emphasis on a personalized tablet experience for each family member. With more than three million books, a large selection of magazines and apps, and now with newly launched NOOK Video™ and NOOK Catalog™ content, NOOK HD and NOOK HD+ offer a large selection of reading and entertainment choices. Both are available for pre-order at and Barnes & Noble stores for customers. The tablets will be available beginning in early November.

The new 7-inch NOOK HD and 9-inch NOOK HD+ include are designed with sharing among family members in mind. According to research by Barnes & Noble, more than 50 percent of tablet owners share their devices with others in their family every day. Half also say they would never let their child handle their device unattended. Given that more than a third of tablet owners report having content on their devices they don’t want anyone else to see, NOOK HD and NOOK HD+ are designed precisely to provide a personalized experience for individuals and their family members, allowing children to freely enjoy all the content they love without happening upon all that mom and dad would rather they didn’t see.

The new NOOK HD and NOOK HD+ are optimized to deliver unparalleled experiences in the areas that company research showed NOOK tablet owners use most: reading, Web, video and email. The reading experience is unmatched, offering beautifully rendered text, magazines in spectacular HD and lightning fast page turns. Thanks to top-end processors, the newly designed Web browser in NOOK HD and NOOK HD+ is super-fast, making it simple and smooth to surf favorite sites with a tap, pinch and zoom. New to the Web, ArticleView™ allows you to customize your online reading experience. Both NOOK HD and NOOK HD+ offer access to a collection of popular movies and TV shows through new NOOK Video. And an all-new built-in email app offers new features in an easy-to-use, clean format that supports a host of popular personal and work-related email services including Microsoft® Exchange ActiveSync.

“With the combination of the highest resolution screen, lightest weight and expansive access to content rendered in a digital quality never before seen, NOOK HD is the world’s best 7-inch media tablet,” said William J. Lynch, Chief Executive Officer of Barnes & Noble. “We designed our larger format tablet NOOK HD+ because we think there’s big demand from customers for a super-light, extremely high quality 9-inch tablet, at half the price of the iPad. Both our 7-inch NOOK HD and 9-inch NOOK HD+ deliver an exceptional customer experience and we enthusiastically encourage customers to go to and learn more about them.”

Both devices are designed with an HDMI compatible port to allow customers to easily connect to their TVs to watch movies and shows in up to full 1080p. Videos streamed and downloaded from the NOOK Store are stored safely and securely in the NOOK Cloud™, so NOOK Video content can also be viewed on NOOK devices, TVs, smartphones and tablets via a suite of new free NOOK Video apps. Like free NOOK Reading apps, all-new NOOK Video apps automatically sync so customers can pick up watching right where they left off on the compatible device of their choosing.

As part of the launch of NOOK HD and NOOK HD+, Barnes & Noble also announced significant new additions and advancements to the NOOK content system. The NOOK Store™ now offers more than 3 million books including bestselling books, new releases, classics and enhanced titles with special content; the world’s largest collection of nearly 3,500 best-loved English- language children’s interactive picture books; a growing collection of comic books and graphic novels; and picture-perfect art, photography, travel guides and cookbook titles.

NOOK Video, launching concurrently with the shipment of the new products in late October, NOOK Video offers customers HD movies and TV shows for streaming and download from major studios, networks and companies like HBO®, STARZ, The Walt Disney Studios and Warner Bros. Entertainment. Customers can also find TV favorites such as Game of Thrones®, Breaking Bad and The Walking Dead to movie favorites like Disney- Pixar’s Brave, The Dark Knight and Harry Potter movies.

NOOK Newsstand™ has the largest digital collection of the top 100 bestselling magazines available for both digital subscriptions and single copy sale. A new visual table of contents lets customers view thumbnails of the entire magazine and simply tap the article they want to read first. Magazines feature a super-fast, 3D-like page turn and include built-in hot spots for readers to quickly jump to specific articles and go deeper on a subject or story through audio, video and Web linking. NOOK’s innovative ArticleView lets the reader focus only on the text, customized to their needs. The company also introduced a breakthrough NOOK Scrapbook™, where magazine readers can virtually clip pages of interest and save them in customized digital scrapbooks.

NOOK Newspapers have an all-new design on NOOK HD and NOOK HD+ that make it even easier to read newspapers digitally. Customers can view and choose each of the paper’s sections on the left column to tap and read in a snap.

NOOK Catalog offers a convenient browsing and shopping experience through a selection of colorful, complimentary catalogs from leading retailers including Pottery Barn, L.L.Bean, Frontgate, Garnet Hill and Harry & David – with 100 top catalogs available this holiday.

NOOK Apps™ has grown 10x in the last year and 100x since launching and includes all the most popular and bestselling top 100 app titles for tablets available anywhere. The global developer community has quickly been innovating and adding to the catalog of high-quality NOOK Apps™. NOOK Apps features a wide range of titles for the whole family, including the hottest games, as well as lifestyle, productivity, news, entertainment and reading apps. In fact, only the NOOK Store provides helpful age recommendations for parents and lets customers browse by subject area to find the perfect app for their child among the broadest and the most curated app collection of kids’ educational apps on any Android store. With games and activities focused on language, math, puzzles, reading, art and more, NOOK provides families with hours of playful learning that helps kids make the most of their “screen time.”
Newly Revamped NOOK Store – A Better Way to Shop & Find Content: NOOK HD and NOOK HD+ bring a new level of personal shopping service to the device experience. Customers can tap on the the NOOK Today™ icon on the home screen to reveal fresh content and personalized recommendations each day. This includes their latest newsstand subscriptions delivered virtually, plus cool apps and new titles matched to their profile.

Article Source: Barne’s & Noble press release.

Photo: William Lynch, chief executive of Barnes & Noble holds the newly announced NOOK HD+, left, and NOOK HD in New York, NY September 25, 2012. NOOK HD offers the world’s highest resolution display ever on a 7-inch media tablet, and the 9-inch NOOK HD+ is the world’s lightest full HD tablet. Both are available now in the US for pre-order online and in stores and are expected to begin shipping in late October, starting at $199 for NOOK HD and $269 for NOOK HD+. (Michelle McLoughlin/ newscast)