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Little Debbie Logo Gets A Subtle Makeover
COLLEGEDALE, TN – McKee Foods, the makers of Little Debbie Snacks, has given the Little Debbie logo a subtle makeover. Rolling out now on select products, this is only the third version of the logo since the Little Debbie brand was introduced in 1960. Can you tell what’s new?
The new logo is still based on the original photograph of McKee Foods Executive Vice President Debbie McKee-Fowler , when she was just three-and-a-half years old. She’s the granddaughter of the founder, O.D. McKee . But the picture of the little girl has been updated.
So what’s new in the logo? Here are some of the changes that have been made to the Little Debbie logo:
- Little Debbie’s auburn hair is darker and has fewer curls.
- She’s wearing a more updated plaid shirt with a rounded “Peter Pan collar.” (She wore a lace-embroidered pointed collar before.)
- She’s still wearing the straw hat, but the hat string — which is called a “stampede string” — was removed.
- The red ribbon, with the name Little Debbie on it, also now has a more contemporary style.
“The previous logo looked a little dated, so it was time for a minor makeover,” said Chris McKee , executive vice president of marketing and sales for McKee Foods. “We opted to make subtle changes because we wanted to keep the same wholesome look that was based on an original portrait of my cousin, Debbie McKee-Fowler .”
After launching in 1960, Little Debbie did not redesign its original logo until 1985. The new logo change for 2013 took a year to complete and required 16 different renderings. Executive Vice President Debbie McKee-Fowler approved the logo redesign herself.
“I love the new look,” said Debbie McKee-Fowler . “We thought it was best to make subtle changes as opposed to dramatic changes.”
“Just because the outside of the box may look a little different, what’s inside is still the same — delicious, freshly baked snacks from our family to yours,” said Chris McKee .
To learn more about McKee Foods or Little Debbie, please visit littledebbie.com.
Source: McKee Foods (PRNewswire) (edited for content)
