Company Vibe: Amazon.com

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Amazon.com, Inc. opened on the World Wide Web in July 1995 with the goal of being the “Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online”. Since that time the company has expanded beyond online sales and has become a leading player in tablet devices and providing media content to the world.

Founded by Jeff Bezos, the Amazon.com website started in 1995 as a place to buy books because of the unique customer experience the Web could offer book lovers. Bezos believed that only the Internet could offer customers the convenience of browsing a selection of millions of book titles in a single sitting. During the first 30 days of business, Amazon.com fulfilled orders for customers in 50 states and 45 countries – all shipped from his Seattle-area garage.

It is by design that technological innovation has driven the growth of Amazon.com to offer customers more types of products, more conveniently, and at lower prices. Among its technological innovations for customers, Amazon.com offered a personalized shopping experience for each customer, book discovery through “Search Inside The Book”, convenient checkout using “1-Click® Shopping”, and several community features like Wish Lists that help customers discover new products and make informed buying decisions.

Amazon.com also operates retail websites and offers platforms that enable third parties to sell products on their websites in many countries. The company also provides platforms for third-party retailers, marketing and promotional services, and web services for developers. In addition, Amazon also operates other websites, including www.imdb.com, a comprehensive movie database, www.a9.com and www.alexa.com that enable search and navigation.

Today, more than two million small businesses, world-class retail brands and individual sellers use Amazon.com’s e-commerce platform to market their products.

In 2006, Amazon launched Amazon Web Services to market key infrastructure services to businesses in the form of web services (now widely known as cloud computing). The ultimate benefit of cloud computing, and AWS, is that businesses no longer need to plan and procure servers and other IT resources. Using AWS, businesses can take advantage of Amazon’s expertise and economies of scale to access resources when their business needs them, delivering results faster and at a lower cost.

In 2007, Amazon introduced the first Kindle, a game-changing portable reader that wirelessly downloads books, magazines, newspapers, blogs and personal documents to a high-resolution electronic ink display that looks and reads like real paper. The latest version, Kindle Paperwhite, includes 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design.

In 2011, Amazon introduced the first Kindle Fire tablet, combining 15 years of innovation into a fully-integrated, end-to-end service for customers. Kindle Fire quickly became the most successful product launch in the history of Amazon.com, earning over 10,000 5-star customer reviews, remaining the #1 best-selling product across the millions of items available on Amazon since its introduction. A year later, Amazon introduced Kindle Fire HD, which featured a custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine—and it is available in two display sizes—7” and 8.9”.

Amazon’s evolution from Web site to e-commerce partner to development platform is driven by a spirit of innovation that the company says is part of the company’s DNA. They say they attract the world’s brightest technology minds come to Amazon.com to research and develop technology that improves the lives of shoppers, sellers and developers around the world.

Source: Amazon.com (edited for content)