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76ers Introduce Updated Brand Identity
Philadelphia, PA, USA – The Philadelphia 76ers recently unveiled an updated brand identity, which includes a redesigned primary logo and a series of partial and secondary logo variations in advance of the NBA Draft Lottery on Tuesday, May 19 and the introduction of new uniforms on Thursday, June 18.
The logo set is effective immediately and updates the iconic Sixers design through the incorporation of new and traditionally significant elements.
The team’s new primary logo is a modern interpretation of the classic Sixers insignia, stylistically redeveloped to include a patriotic blue border with six white stars and “PHILADELPHIA” adorned across the heading. The familiar white basketball has been visually updated with a positional rotation of the seams. The emblematic ring of 13 stars present in the primary, partial and secondary logos continues to represent the original American Colonies.
The introduction of the new logos tips off the launch of an updated visual identity for the Sixers, highlighted by new uniforms for the 2015-16 season. The uniforms will debut on June 18at a public event held from 7:00-8:30 p.m. at the Wells Fargo Center (3601 South Broad Street, Philadelphia, PA), where attendees will be treated to a series of dynamic digital displays and interactive elements. Sixers legends Billy Cunningham, Darryl Dawkins, Moses Malone, Bobby Jones and Allen Iverson and special guest Barbara Chamberlain-Lewis, sister of the late Wilt Chamberlain, are scheduled to attend, as well as current Sixers players.
The 76ers logo has always featured the number 76 with 13 stars arranged in a circle above the number 7 to represent the original 13 American colonies since it’s creation in 1963. The logo portrays the patriotic nature of the United States, prominently featuring the colors red, blue and white, and Philadelphia’s reputation as the birthplace of American independence. The first logo was used from 1963–77, after which it was slightly modified to feature the full team nickname and a basketball adorning the logo. The 76ers also had an alternate logo with the ’76’ wordmark inside the silhouette of the Liberty Bell with ‘Philadelphia’ on top. The most recent revival or update of the logo began in 2009 with the addition of a basketball behind the original 1963 and some cleanup of the lettering. The new logo features a sleeker more dimensional version of the basketball with the new blue border.
The new uniforms are inspired by Sixers jersey designs from the eras of Chamberlain (late 1960s), Cunningham (1970s) and Julius Erving (1980s).
Source: Philadelphia 76ers press release.
Image Sources: 2015 Logo, Philadelphia 76ers press release. 1963-1997 Logo, “Philadelphia76ers2″ by Philadelphia 76ers – Sports Logos. Licensed under PD-Pre1978 via Wikipedia. 2009 Logo “76ersPartial” by Source. Licensed under Fair use via Wikipedia.
