Adobe Stock Launches Worldwide

Graphics Magazine,  June 16, 2015 Featured, News
adobestock

SAN JOSE, CA, USA — Adobe today launched Adobe Stock, the industry’s first stock content service to be integrated directly into the content creation process and the tools creatives use every day. Available through Adobe Creative Cloud, this new service radically simplifies buying and using stock content, including photos, illustrations and graphics.

“Adobe Stock extends Creative Cloud’s value as a vibrant global marketplace,” said David Wadhwani, senior vice president, Digital Media, Adobe. “Eighty-five percent of customers who purchase stock images use Adobe creative tools. The deep integration with our latest Creative Cloud desktop apps, including Photoshop and InDesign, makes buying and using stock photos incredibly easy. At the same time, our customers – the best photographers and designers on the planet – will have the opportunity to contribute millions of new photos and images to Adobe Stock. This is really going to raise the bar in the world of stock content.”

Adobe Stock, a curated collection of 40 million-and-growing high-quality images, is deeply integrated into the latest releases of Photoshop CC, InDesign CC, Illustrator CC, Premiere Pro CC and After Effects CC. Designers can launch Adobe Stock directly within CC desktop software, add watermarked images to their Creative Cloud Libraries, and then access and work with images across multiple desktop tools. When creatives are ready to license the image for finished work, they can do it directly within the desktop software they are working in. Thanks to Creative Cloud’s signature CreativeSync technology, all edits made on a watermarked image are automatically applied to the newly licensed image, saving hours of potential rework.

Adobe Stock is also available as a standalone stock service, stock.adobe.com, where designers and marketers, who are not yet Creative Cloud members, can download, purchase and sell stock images.

The launch of Adobe Stock shakes up the $3 billion global stock image market, as Adobe customers are active contributors to stock image services and regular purchasers of stock content. An estimated 85 percent of creatives who buy stock content use Adobe tools; and more than 90 percent of stock content sellers use Adobe software in the preparation of their photos and images. Adobe Stock is based on the acquisition of stock content provider Fotolia, earlier this year.

In addition to utilizing the Adobe Stock service, creatives can contribute work to Adobe Stock, accessing a worldwide community of motivated stock content buyers. Adobe also announced it will offer industry-leading rates to photographers and designers contributing content to Adobe Stock.

Adobe Stock is available today in 36 countries and 13 languages. Pricing for Creative Cloud individual and team customers is $9.99 for a single image; $29.99 per month for 10 images monthly (with rollover of unused images); and $199 per month for 750 images monthly. Separate pricing is available for Adobe Stock customers who are not Creative Cloud members.

Source: Adobe Press Release

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