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Behind The Logo: US Air Force Symbol

Graphics Magazine,  September 19, 2015 Behind The Logo, Featured, News
airforcelogo

In the late 1990’s, leadership at the U.S. Air Force decided a new symbol was needed. Various designs were considered. After research groups, surveys and focus groups weighed in a clear winner had emerged and in 1999 the Air Force unveiled their new symbol. But it wouldn’t be until 2004 that this symbol became the official logo of the U.S. Air Force.

Though the initial trademark for the new symbol was filed in 2000, it still went through another few years of being tested throughout the Air Force. It wasn’t until May of 2004 that the USAF Chief of Staff designated the symbol as the Official Symbol of the Air Force.

While the logo itself looks modern and stylish, there is a lot of meaning behind the art specifically designed to be representative of core themes the Air Force wished to convey.

The symbol has two main parts. In the upper half, the stylized wings represent the stripes of the U.S. Air Force’s strength — the enlisted men and women of the force. They are drawn with great angularity to emphasize swiftness and power, and they are divided into six sections which represent the Air Force’s distinctive capabilities — air and space superiority, global attack, rapid global mobility, precision engagement, information superiority, and agile combat support.

In the lower half are a sphere, a star and three diamonds. The sphere within the star represents the globe. It is designed to be a reminder of the Air Force’s obligation to secure the nation’s freedom with Global Vigilance, Reach and Power. The globe is also a reminder of the challenge of the Air Force as an expeditionary force to respond rapidly to crises and to provide decisive aerospace power, worldwide.

The area surrounding the sphere takes the shape of a star. The star has many meanings. Its five points represent the components of the Air Force’s Total Force and family — the active duty, civilians, Guard, Reserve and retirees. The star symbolizes space as the high ground of the nation’s air and space force. The rallying symbol in all the nation’s wars, the star also represents the Air Force officer corps, central to combat leadership.

The star is framed with three diamonds, which represent the core values of the U.S. Air Force — integrity first, service before self and excellence in all they do. The elements come together to form one symbol that presents two powerful images — at once it is an eagle, the emblem of the nation, and a medal, representing valor in service to the nation.

According to the Air Force Trademark & Licensing Program Office, the U.S. Air Force symbol is designed to “honor the heritage of our past while at the same time it represents the promise of our future. It retains the core elements of our Air Corps heritage — the “Arnold” wings and star with circle — and modernizes them to reflect our air and space force of today and tomorrow.”

Air Force Trademark & Licensing Program Office

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