Company Vibe: DC Entertainment


DC Entertainment is home to iconic brands DC Comics, Vertigo and MAD. The company is charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world.


The DC Comics brand is home to internationally recognized superhero icons including Superman, Batman, Green Lantern, Wonder Woman, The Flash and others. Established in 1938 with the first appearance of Superman, the Man of Steel, and bolstered the following year with the debut of Batman, the Dark Knight Detective, this extraordinary world of modern mythology also includes legendary characters such as Wonder Woman, Green Lantern, The Flash, Aquaman and the rest of The Justice League of America.

The Vertigo brand was created in 1993 as a venue for material of an edgier, more sophisticated nature as graphic storytelling matured and began to reach out to broader audiences. Many of today’s most provocative writers and artists, including Neil Gaiman, Brian K. Vaughn, Warren Ellis, Gilbert Hernandez, Peter Milligan, Grant Morrison, Paul Pope and Brian Azzarello, have found a creative home at Vertigo. Among the award-winning series published since Vertigo’s inception are Sandman, Y: The Last Man, Transmetropolitan, 100 Bullets, Preacher, Fables and Hellblazer.

For fifty years, the MAD brand has been a staple of bedrooms, living rooms, dorm rooms and recycling bins. And in that half century, the magazine has seen its share of highlights (driving a subtle, yet effective, wedge between Tom Cruise and Nicole Kidman) and low points (the tragic East Coast/West Coast publishing war that claimed the lives of so many contributors). But in terms of amazing developments and captivating achievements, MAD’s history is rivaled only by that of our own country — but with slightly fewer intern-related scandals.

Graphic Magazine’s Company Vibe features short profiles of companies or groups related to graphics.

Article sources, PRNewswire, DC Comics.